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Festivities that weekend will feature several chances to win gift cards and merchandise. at the store. The first 100 people in line will receive a free Reebok Play Dry shirt. Adults in line at 7:45 on Friday and Saturday mornings will get a chance to open what is known as the Dick’s Sporting Goods Gift Locker where different prizes can be won.

The first 100 adults in line Saturday morning at 8 will be given a gift card that could be worth anywhere from $10 to $500. An additional 100 gift cards will be given out Sunday morning to the first 100 adults in line at 9. and DJ Kevin Russell will be playing music from 2 to 5 that afternoon.

All of this is a part of the company’s mission to engage the community and make sure everybody has a good time when the come check out the new store. The new location has an area of about 35,000 square feet worth of shoes, equipment, apparel and more, including a specialty golf shop.

Jennifer Evans works at the community marketing manager for the company and is based out of Nashville.

She grew up in Memphis and is familiar with the Oxford area. She will be coming to town next weekend to participate in the opening festivities. Evans said that she loves her job and feels that the most important part of what her company does happens outside of the store.

“What I think is the best part of Dick’s Sporting Goods is the focus we put on the community,” she said. “My job, which I am lucky enough to have, is to go out into the community and help out with sponsorships through financial support as well as equipment dentations and special discounts in the store. We just believe that sports matter. Through playing team sports, or any sport, it makes people better. It makes us all better human beings.”

Sports have long been a major part of the Oxford community. During her time here, Evans will be meeting with the Oxford Park Commission to see what her company can do for local community sports teams. Including those, the university sports teams, intramural teams, local public and private schools and outdoor enthusiasts in general, the new store is expected to be a big hit in the area. Evans said that due to this and the general active lifestyle of the average Oxonian, Oxford is a perfect fit for the DSG brand.

Evans herself grew up playing soccer and the sport took her all the way through college at the University of Georgia. She has spent years working as a coach and is currently raising her two young sons in an athletic lifestyle that she says teaches them to be better losers and better winners.

Evans’ role in the company as community marketing manager is not just a job to her, but a passion that lets her spread her love of athletics with communities all over the region.

“I just believe that sports have made me a stronger person, mentally and physically,” she said. “It made me a better employee. It taught me work ethic, sportsmanship, how to work on a team. It taught me to keep moving forward. I think, for me, that’s why sports are important. It has made me the person that I am and helped me to raise my kids better.”

The new location will feature Nike and Under Armour shops, footwear, outdoor apparel, gear, fitness equipment and specialty camping, hunting and fishing gear. Over 40 certified specialists will be in store to help customers. This store is the company’s 659th.

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