polo carpenter jeans for men Industry Competitors
LVMH competes in the luxury market with an array of small private and publicly held companies that make designer clothing, wine, watches, and other luxury goods. LVMH is a huge conglomerate, and many of their competitors only hold one or two brands.
PPR is also a French retailer and luxury goods company. In both size and earnings, PPR is very comparable to LVMH, but does not have the international diversification LVMH does. PPR’s luxury brands that are in direct competition with LVMH fall under PPR’s Gucci Group and are: Alexander McQueen, Bottega Veneta, Balenciaga, Yves Saint Laurent, Stella McCartney, Gucci, Boucheron and Sergio Rossi. PPR also owns Puma, an affordable men’s and women’s sportwear line, giving it a broader market share than just luxury retail.
Compagnie Financire Richemont is primarily focused on watches and jewelry. LVMH is not a huge competitor for it’s main business. However, Richemont does hold Dunhill, Azzedine Alaa, Shanghai Tang, Chlo and the leather goods brand Lancel. These luxury brands compete directly with LVMH.
Valentino Fashion Group is another international luxury goods conglomerate just like LVMH. It owns Valentino,
Hugo Boss, Marlboro Classics and M Missoni. Valentino Fashion Group’s own brands include: Lebole, Oxon and Portrait, and they own 45% of luxury American brand Proenza Schouler. LVMH and Valentino Fashion Group are direct competitors and sell their products together in high end department stores and in freestanding boutiques.
Christian Dior makes men’s and women’s fashion and accessories. It operates over 235 boutiques worldwide. Its range of goods includes fashion and leather, watches and jewelry, perfumes and cosmetics, wines and spirits, and Dior couture. However, Dior owns a 42% stake in LVMH and is controlled by Bernard Arnault. A good chuck of their revenues come from LVMH, so it’s difficult to think of them as a direct competitor.
Other competitors include Hermes, Burberry, Giorgio Armani, Polo Ralph Lauren, Chanel, Coach, Dolce Gabbana, Jimmy Choo, Mulberry, Salvatore Ferragamo,
Tiffany Co. and Versace.