nacho polo player Scoop Business David Jones opens first international store in Wellington
28th July 2016, Wellington NZ David Jones today officially opened its first international store in Wellington, New Zealand, marking a significant milestone in the department stores 178 year history. The new look David Jones features a bold, contemporary store design and delivers an unrivalled mix of fashion and accessories brands to the Wellington, including International brands not previously stocked in New Zealand and the addition of a number of New Zealand labels to its stable.
Last night more than 150 VIPs joined New Zealand Prime Minister, Right Hon John Key at an exclusive event to celebrate the store’s arrival on Wellington’s ‘Golden Mile’, Lambton Quay. The Prime Minister unveiled a commemorative plaque and addressed the crowd, welcoming David Jones to the country’s thriving capital city.
This morning David Jones Ambassador Jessica Gomes cut the ribbon at the official opening of the premium retailer’s 41st store in front of a crowd of eager customers, joined by David Jones Chairman Ian Moir and David Jones Chief Executive Officer, John Dixon.
Commenting on the new store, Mr Dixon said, “We’re excited to offer our customers at David Jones Wellington a premium retail experience on par with the best department stores globally. We’ve worked hard to inject a level of ambience, excitement and experience into our design, store content, product assortment and services that will provide our customers New Zealand with a world class shopping experience.”
David Jones’ flagship New Zealand store occupies the heritage listed building that previously housed Wellington department store Kirkcaldie Stains. Following a AUD$20+ million refurbishment, the new David Jones store features the same contemporary, internationally awarded design ethos that debuted at Eastland, Melbourne last year and has featured more recently at its new flagship store at Pacific Fair, Gold Coast. Upgrades include the addition of escalators, air conditioning and premium fixtures and finishings throughout. Also central to this design is enhancement of the customer experience with inspiring spaces and dynamic visual merchandising.
David Jones has expanded its range of New Zealand brands in line with the store opening to ensure local brands are well represented. New labels include Wellington born label Twenty Seven Names, popular women’s fashion labels Karen Walker, Kate Sylvester and Saben, and menswear brand Rodd Gunn, all making their David Jones debut in Wellington. It will also offer New Zealand labels that are currently stocked in its Australian stores such as Sabatini and Trelise Cooper.
The department store also boasts a range international fashion brands including Camilla, CAMILLA AND MARC, Lover, Polo Ralph Lauren, Tommy Hilfiger and Anthony Squires; an extensive beauty assortment including new brands to Wellington Tom Ford, Benefit and Aesop; an unrivalled accessories offering including renowned international labels Balenciaga, Alexander McQueen, Valentino and Saint Laurent; and fine jewellery brands Kailis Pearls, Astley Clarke and Monica Vinader.
David Jones Wellington operates over three floors offering more than 500 brands across fashion, beauty, accessories and home and a premium caf offering breakfast and lunch, providing the perfect place for customers to meet a friend for lunch or take a break whilst shopping.
David Jones Wellington also offers customers a range of services including personal shopping, available in the styling suite by appointment with a complementary glass of champagne, beauty services by appointment, a gift registry, complimentary Wi Fi in store and a parent’s room.
DAVID JONES WELLINGTON THE BRANDS
Australian and New Zealand designer
Brands include Camilla, CAMILLA AND MARC, Manning Cartell, Ginger Smart, Lover, Kate Sylvester, Sabatini, Trelise Cooper, Twenty Seven Names and Karen Walker
Brands include Jac + Jack, Bassike. Bec Bridge, Viktoria + Woods, C CAMILLA AND MARC, Tigerlily, Shona Joy, The Upside, C/MEO Collective, Mink Pink, Saba, Anthea Crawford, Studio W and Simone Perele
Brands include Polo Ralph Lauren, Tommy Hilfiger, Anthony Squire, Boston, Abelard, Helly Hansen and Hardy Amies
Brands include Saint Laurent, Valentino, Balenciaga, Alexander McQueen, Chloe, Monica Vinader, Samantha Wills, Wittner and Mimco
Brands include Country Road Kids, Huxbaby, Seed Kids, Pure Baby, Marquise, Our Generation, David Jones Toys
Brands include Tom Ford, Benefit, Aesop, MAC, Bobbi Brown, La Mer, Elizabeth Arden, Cinique, Napoleon Perdis, Estee Lauder and Dermalogica, Chanel, Dior, Shiseido, La Prairie, YSL, Guerlain, Jurlique, Dr Hauschka, Sisley, Lancome, Jo Malone, Clarins
Brands include Dyson, Yves Delorme, Sheridan, Alessi, Georg Jenson, Villeroy Boch, Wedgwood and Royal Doulton
David Jones is Australasia’s leading premium retailer, operating in Australia and New Zealand. The iconic department store first opened its doors in 1838 with the mission to sell ‘the best and most exclusive goods’ and celebrated its 177th anniversary in 2015. It opened its first international store in Wellington, New Zealand in July
avid Jones offers customers superior products and services across national and international brands in fashion, beauty, food and homewares.
David Jones currently has 41 stores globally as well as a popular online store in Australia. It plans to open an additional eight stores in the next four years including its first small format store at Barangaroo, Sydney in 2016.
In August 2014, David Jones was purchased by South African based company, Woolworths Holdings Limited (WHL). WHL, which also owns Country Road Group, is one of the top ten global department store operators, focussed on the Southern Hemisphere.