polo pajamas Artists must work to be heard
Musicians and music groups have to work not only on making their music great, but on getting it heard, an Emmy winning sound editor said Saturday in the keynote address of the first Community Lehigh Valley Music Conference.
And many musical acts are doing that today by finding niche genres, said , who was supervising sound editor and sound effects editor on the hit movie “Napoleon Dynamite” and has been nominated for four Emmy Awards and won for the television movie “Flight 93” in 2006. today.
“Get your message out,” Snodgrass told the workshop audience. “You have to look long into the future and see what people are looking for. You have to understand all the new channels.”
Snodgrass said many new artists are making it by finding niches such as geek rock and even sub niches such as math rock.
“How did grunge start? Where did Nirvana come out of? All of a sudden a label noticed the niche,” Snodgrass said.
“Most artists are spring out of a niche, and niches are getting tighter and tighter,” he said.
The conference also included presentations by David Ivory, president of the Philadelphia Chapter of the Grammy Awards, and Jason Miles, a Grammy Award winning keyboard player and programmer who has worked with artists such as Luther Vandross, Michael Jackson, Whitney Houston, Chaka Khan, Diana Ross, Aretha Franklin and more.
Ivory said the Grammy chapter was reminded that the Lehigh Valley has a rich music scene when members attended the Lehigh Valley Music Awards last December.
“We were truly blown away by your energy,” he said. “I mean that. You guys have a lot going here in your area.”
Ian Bruce, founder of the Lehigh Valley Music Awards, coordinated the conference with Gloria Domina, co director of the awards. Bruce said work has begun to hold the conference again around the same time next year.
He said the performance part of the conference will be expanded, probably to additional venues, with the workshops during the day and showcases at night. But he said the conference was a success.
“We’ve got passionate people, and those who are here will benefit greatly,” Bruce said.
My daughter, Chelsea Lyn Meyer, and I were at the Lehigh Valley Music Conference, representing her non profit organization, Power Chords Music. Seven years ago, when Chelsea was thirteen and in a pretty good teenage rock band, the outlets for live music in the valley were scarce especially for underage musicians like her. Chelsea founded Power Chords Music to give teenage musicians a place to perform. She modeled her idea on the work done by Ian Bruce and Gloria Domina for Lehigh Valley Music Awards (LVMA). The LV Music Awards were always gracious to teen musicians Chelsea and her band members, Zach Arruda, Alex Arruda and Jake Bastian learned so much from the other musicians they met thru LVMA. With Power Chords Music,
Chelsea hoped to give similar opportunities to perform and network with other musicians to many more teens. What Chelsea non profit lacks in monetary resources to accomplish this is not outweighed by her passion for her cause. What she really needed was music biz contacts, ideas on promotion, experience on accessing venues, hints on engaging musicians, networking contacts who could help advise and coach her. She got all that and more at the music conference.
This past weekend was remarkable and inspiring. Presenters like , David Ivory, John Moser, Paul Willestein, Kevin Mackie, Jason Miles, Patrick Brogan, entertainment lawyers (to name just a few) were accessible and accomodating. Discussions actively and passionately ensued well past the hour scheduled for most sessions. Practicality was the name of the game with a few common themes: if you a musician, you need to be a business person first and to be successful you need to maximize your community resources.
Ian Bruce and Gloria Domina, working together on this conference have once again elevated the ability of Lehigh Valley musicians of all ages to be recognized. The talent they brought to this conference was invaluable to our own non profit organization in our role as event planners and music mentors. Moreover, everyone we met was honest, encouraging, and open to making connections with attendees.
The list of people we met and friendships forged this weekend is long. The strength of the Lehigh Valley community as a center for live music performance is evident.
David Ivory said, “We were truly blown away by your energy, I mean that. You guys have a lot going here in your area.” We sure do, David. Yes there were some great musicians playing but the most spetacular part were the panel discussions and the people involved with music that were represented. I do not care how smart you think you are if you were involved with music you would have learned a few things or at least refreshed or relearned things that you need and had forgotten. And your insite, questions and responces might have taught some of the young people that might be working with you in the future. I for one am looking forward to next year. MOSER has been around long enough to have seen the original Ramones in a small club in New Jersey, U2 from the fourth row of a theater and Bob Dylan’s born again tours. But he also has the number for All American Rejects’ Nick Wheeler on his cell phone, wrote the first story ever done on Jack’s Mannequin and hung out in Wiz Khalifa’s hotel room.
JODI DUCKETT: As The Morning Call’s assistant features editor responsible for entertainment, she spends a lot of time surveying the music landscape and sizing up the Valley’s festivals and club scene. She’s no expert, but enjoys it all especially artists who resonated in her younger years, such as Crosby, Stills, Nash and Young, Tracy Chapman, Santana and Joni Mitchell.
KATHY LAUER WILLIAMS enjoys all types of music, from roots rock and folk to classical and opera. Music has been a constant backdrop to her life since she first sat on the steps listening to her mother’s Broadway LPs when she was 2. Since becoming a mother herself, she has become well versed on the growing genre of kindie rock and, with her son in tow,
can boast she has seen a majority of the current kid’s performers from Dan Zanes to They Might Be Giants.