polo sneakers for kids announces 10 more stores for Shops of Grand River outlet mall in Leeds
The Shops of Grand River in Leeds, shown here under construction in early August, is an outlet mall being developed by Daniel Corp. that will open in fall 2010. (The Birmingham News / Frank Couch)
The developer of the Shops of Grand River outlet mall said another 10 retailers have committed to opening stores at the $127 million center, which debuts next month.
Daniel Corp., the developer, said the new additions include fashion labels Kenneth Cole and DKNY. Frozen yogurt chain Red Mango also will join the list of tenants, now numbering 54.
Samford University Brock School of Business professor Darin White said it’s encouraging to see large national retailers expanding into the Birmingham market, especially amid a brutal economic downturn. White said the expanded list of outlet stores looks good from both a national and local economic perspective.
“These types of businesses would not enter into a new market without a pretty significant feeling that the local economy could support their entry,” he said.
New commitments at the Shops of Grand River:
Tenants will fill 80 to 85 percent of the mall’s space by Oct. 28’s grand opening, according to Daniel Corp. Vice President of Development Doug Neil. Neil said the firm is in discussions with other potential tenants that might join later.
Daniel has signed tenants including Nike, Polo Ralph Lauren, The Gap and Brooks Brothers for the center, which is near the Bass Pro Shops stores off Interstate 20.
Some believe the Shops of Grand River will give the entire retail sector in the Birmingham area a boost.
UAB professor Robert Robicheaux said outlet malls create a “trading area,” drawing in shoppers from a geographic area of a few hundred miles. And when they come from that far, customers will shop at other retail centers such as The Summit and The Galleria.
“It’s part of the changing paradigm of retail,” he said.
And with few malls popping up across the nation, Robicheaux said the expansive retail center being readied in Leeds is an unusual development for an industry that has become largely dormant.
Daniel also announced the center’s sponsorship and participation in the Shop, Save and Share fund raiser organized by the Junior League of Birmingham. The Junior League sells cards for $40 to be used at participating stores in the Shops of Grand River and more than 500 other businesses around Birmingham. The cards give holders a discount of 20 percent from Oct. 27 through Nov. 7, said Shop, Save and Share committee chairwoman Jaime Melton Anderson. The Junior League raises money to run 27 programs across the city benefiting women and children. This is the fifth year for the fund raiser.