water polo goggles New Balance shoe company opens world headquarters in Boston video

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BOSTON New Balance, a shoes and athletic apparel company that saw $3.3 billion in sales last year, opened its new world headquarters on Thursday in the city’s Allston Brighton neighborhood.

Looking like a cruise ship or, if you prefer, a sneaker, pulling alongside the Massachusetts Turnpike, the 250,000 square foot headquarters sits next to commuter rail train tracks and Interstate 90, thirty miles away from its manufacturing facility in Lawrence.

The building is geared towards the Millennial generation, according to David Manfredi, founding principal of Elkus Manfredi Architects, which worked on the project.

Standing in the lobby, New Balance President and CEO Robert DeMartini pointed to the big screen behind him. It’s flashy and it looks great, he said, but the workspaces in the floors above are meant to be the real attraction, where employees can electronically collaborate with partners across the world in real time.

“This building doesn’t just house their business, it creates new open space, new park space, new sidewalks, new streets, new train station, so it’s much more than the confines of a building, it’s much more about making a little piece of a neighborhood here that will have benefits well beyond the edges of New Balance,” Manfredi said.

The cost of building the new headquarters, which is down the street from its former headquarters, was not immediately available.

New Balance is a private company. When asked if there is an initial public offering in the company’s future, DeMartini said, “We enjoy being private a lot.”

The building is part of the 15 acre “Boston Landing,” a real estate development that will also include the Boston Bruins practice facility, a 10 story office building, a new commuter rail station, as well as residences, 80,000 square feet of retail, and a track and field center, all on Guest Street.

The Bruins practice facility, known as the Warrior Ice Arena, is set to be finished next September. The commuter rail station, which New Balance is paying for, is expected to be complete by the end of 2016.
water polo goggles New Balance shoe company opens world headquarters in Boston video